We are a multi-disciplinary architecture and design practice that develops projects across different scales. In our commitment to create unique and site-specific interventions, each project is crafted to measure.
Placing the user at the heart of our work, we are committed to the practice of conscious design, striving for urban equity throughout all phases. Our design process involves engaging in material experimentations and experiential research to create unique projects and products that revisit the user's relationship to space. We endeavor to bridge between analog and digital practices, traditional and contemporary building technology.
Extraground, the lab section of the practice, is an explorative space for research and investigation on the built environment and its representations through its urban fabric and cultural production. There, we explore an alternate approach to the practice of architecture and urban planning through research, installations, workshops and archiving practices; devising a symbiotic relationship between commissioned projects and self-initiated research.
Architecture and Interior design
Our services span all project phases from concept design to construction supervision, and can be customized to include assistance in tendering and project management.
Product design
Our products are designed in-house by the founder. The early sketches are carefully refined using drawings, models, and prototypes until reaching their final form.
Private commissions
Roula Salamoun is an architect and designer, founder of a multidisciplinary eponymous studio. Through architecture, interiors and product design her practice operates at the boundaries of analog, digital and experiential design.
Her creative practice combines the experimentation of materials with the exploration of organic forms inspired by landscapes and natural morphology. Her surprising associations of textures along a statement color palette are a call for both tactile and visual sensory plays.
Roula earned her Bachelor of Architecture with distinction from the American University of Beirut in 2007 and pursued her graduate research at Columbia University in New York in 2011, where she was awarded the William Kinne fellowship.
She co-founded the GSAPP collective for Beirut in 2020 and collaborated with Ieva Saudargaite Douaihi on Nationmetrix, a multi-sensorial installation that probes into the experience of crossing national borders with a Lebanese passport, for which they received the 2019 Arte Laguna ARS Prize.
Roula’s work has been published in prominent publications, of which Domus magazine listed her amongst the designers to look out for. Her work was also presented at international events, notably in New York, Venice, Paris, Dubai, and with the Gosserez Gallery at the PAD London fair 2022. AD Middle East also nominated Roula Salamoun as "Emerging Designer" of the year 2022.
Read more
Placing the user at the heart of our work, we are committed to the practice of conscious design, striving for urban equity throughout all phases. Our design process involves engaging in material experimentations and experiential research to create unique projects and products that revisit the user's relationship to space. We endeavor to bridge between analog and digital practices, traditional and contemporary building technology.
Extraground, the lab section of the practice, is an explorative space for research and investigation on the built environment and its representations through its urban fabric and cultural production. There, we explore an alternate approach to the practice of architecture and urban planning through research, installations, workshops and archiving practices; devising a symbiotic relationship between commissioned projects and self-initiated research.
Services
Architecture and Interior design
Our services span all project phases from concept design to construction supervision, and can be customized to include assistance in tendering and project management.
Product design
Our products are designed in-house by the founder. The early sketches are carefully refined using drawings, models, and prototypes until reaching their final form.
Private commissions
About the Founder
Roula Salamoun is an architect and designer, founder of a multidisciplinary eponymous studio. Through architecture, interiors and product design her practice operates at the boundaries of analog, digital and experiential design.
Her creative practice combines the experimentation of materials with the exploration of organic forms inspired by landscapes and natural morphology. Her surprising associations of textures along a statement color palette are a call for both tactile and visual sensory plays.
Roula earned her Bachelor of Architecture with distinction from the American University of Beirut in 2007 and pursued her graduate research at Columbia University in New York in 2011, where she was awarded the William Kinne fellowship.
She co-founded the GSAPP collective for Beirut in 2020 and collaborated with Ieva Saudargaite Douaihi on Nationmetrix, a multi-sensorial installation that probes into the experience of crossing national borders with a Lebanese passport, for which they received the 2019 Arte Laguna ARS Prize.
Roula’s work has been published in prominent publications, of which Domus magazine listed her amongst the designers to look out for. Her work was also presented at international events, notably in New York, Venice, Paris, Dubai, and with the Gosserez Gallery at the PAD London fair 2022. AD Middle East also nominated Roula Salamoun as "Emerging Designer" of the year 2022.
Read more